Here are some insights into why the UCLA Anderson MBA program's application for admission includes an essay that can be submitted via audio or video clip and how to approach this option.
Rationale
The reasons for offering the audio and video options are two-fold: 1) to respond to applicant requests for additional means to present themselves to the Admissions Committee before an interview and 2) to augment written essays with more multidimensional verbal and/or visual communication methods. Based on our experience last year, multimedia gave us additional insights into applicant personality, sense of humor, intonation, verbal skills, creativity, etc.
The Question
For those of you who have not seen our application essays, Question 4, listed below is the one that allows for audio or video (or written) response:
Select and respond to one of the two following questions:
a. Entrepreneurship is a mindset that creates new opportunities in established and new organizations. Describe an instance in which you exhibited this mindset.
b. What is something people will find surprising about you?
Tips on Preparing the Audio or Video Clip
- submit a written essay if you prefer that option to an audio or video clip
- avoid the Shakespeare Syndrome: we are more interested in your ability to communicate cogently and clearly than in your ability to write like a future Nobel Laureate
- forget the Hollywood Lights: we are more interested in your ability to communicate cogently and clearly than in your ability to present like Elizabeth Taylor or Kirk Douglas
- listen to a few from audio clips from last year on our MBA home page to get a sense of what applicants submitted (and close your eyes; the animations associated with these clips were created after-the-fact by UCLA film students)
- learn from your predecessors, who enjoyed creating an audio clip once they got over the fear!
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